Duplicate content issues can significantly affect your website’s search engine performance, as they cause confusion for search engines when determining which version of a page should rank. Duplicate content refers to instances where similar or identical content appears on multiple URLs, either within the same domain or across different sites. When search engines encounter multiple […]
Tusar Ahmed is the Founder and Senior SEO Specialist at Inflowen. With over seven years of hands-on experience in SEO, local search optimisation, and keyword strategy, he simplifies complex digital concepts into engaging, actionable insights.
Tusar has worked on 250+ projects across the UK and beyond, helping businesses of all sizes improve their search visibility and achieve measurable growth. His writing blends technical expertise with a clear, approachable tone—making SEO feel both accessible and results-driven.
Follow his content for a fresh, practical perspective on ranking better, reaching the right audience, and staying ahead in the ever-evolving digital landscape.
A mobile responsive website is an essential tool in today’s digital-first world, where users access the internet from a diverse range of devices and screen sizes. It seamlessly adapts its design, layout, and functionality to deliver an optimal viewing experience, whether on a smartphone, tablet, laptop, or desktop. This adaptability ensures users can navigate content […]
Local SEO Campaigns are essential strategies aimed at enhancing a business’s visibility in local search results. This approach focuses on optimising online presence to attract customers from relevant local searches, ensuring that businesses appear prominently when potential customers are searching for their services or products in their area. The benefits of a well-structured local SEO […]
Schema markup is a type of structured data added to your website’s HTML that helps search engines understand the content on your pages better. By providing additional context, schema markup enables search engines to interpret specific details about your content. This often leads to enhanced search results features, such as rich snippets, knowledge panels, and […]
SEO (Search Engine Optimisation) plays a crucial role in ensuring your website remains visible to your target audience. By optimising your site’s content, structure, and performance for search engines, SEO helps your business attract organic traffic, stay competitive, and maintain online visibility. Without consistent SEO efforts, your website’s visibility will likely decline, and your online […]
SEO vs PPC: Where to Invest?
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SEO and PPC are two primary digital marketing strategies that can drive traffic and enhance visibility for businesses. By understanding each method’s strengths and weaknesses, companies can optimise their marketing efforts. SEO focuses on improving a website’s organic search rankings, which can lead to increased visibility and credibility. Meanwhile, PPC provides immediate visibility by allowing […]
How Can Local SEO Help Your Business?
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Local SEO helps businesses enhance their visibility in local search results, driving more relevant traffic from potential customers in the immediate area. Unlike traditional SEO, which targets a broad online audience, local SEO focuses on optimising a business’s presence for searches with local intent—meaning searches that are tied to a specific geographic area. For local […]
Local business owners often face numerous marketing challenges that can significantly impact their success. Understanding and addressing common marketing mistakes is crucial, as research indicates that nearly 20% of small businesses fail within their first year, with about 50% succumbing to failure within five years due to poor marketing strategies. The following sections will highlight […]
Local SEO tools are essential resources designed to enhance a business’s visibility in local search results. These tools help businesses optimise their online presence, ensuring they reach potential customers within their geographical area effectively. To implement local SEO on Google, businesses should prioritise the optimisation of their Google Business Profile, actively engage with customer reviews, […]
How Much Does Link Building Cost?
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Link building is a key component of SEO, designed to acquire hyperlinks from external sites to boost a website’s authority and ranking potential on search engines. It involves establishing connections between relevant websites, helping search engines recognize the linked site’s credibility within its niche or industry. For businesses, understanding link building pricing is vital to […]
Backlinks are a critical component of SEO, serving as a way for one website to endorse another by linking to its content. Essentially, they act as votes of trust in the online world, signalling to search engines that your content is credible and worth ranking. A backlink is a link from another website to yours, […]
12 Best Steps to Choose a Good SEO Company
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SEO company selection is pivotal for businesses looking to enhance their online visibility and achieve measurable growth. A good SEO company is characterised by its strategic approach, transparency, and commitment to understanding and meeting the unique needs of its clients. Such a company employs ethical practices and proven methodologies that align with both short-term goals […]