Semantic SEO enhances content ranking by focusing on search intent, context, natural language, and entity relationships rather than isolated keywords. Instead of relying solely on keyword density, Google’s AI-driven algorithms, such as BERT and MUM, analyse queries based on meaning, context, and relevance. This shift enables websites to improve their ranking in semantic SERPs such […]
Tusar Ahmed is the Founder and Senior SEO Specialist at Inflowen. With over seven years of hands-on experience in SEO, local search optimisation, and keyword strategy, he simplifies complex digital concepts into engaging, actionable insights.
Tusar has worked on 250+ projects across the UK and beyond, helping businesses of all sizes improve their search visibility and achieve measurable growth. His writing blends technical expertise with a clear, approachable tone—making SEO feel both accessible and results-driven.
Follow his content for a fresh, practical perspective on ranking better, reaching the right audience, and staying ahead in the ever-evolving digital landscape.
Google Search Console (GSC) is an indispensable tool for webmasters and SEO professionals. It provides insights into how your website performs in Google Search and identifies critical issues that may hinder the website’s visibility. From page indexing errors to page experience and security & manual actions, GSC equips users with accurate data to optimise their […]
E-commerce SEO plays a vital role in ensuring online store visibility, driving organic traffic, and boosting search engine rankings. When choosing the right platform for your e-commerce business, Shopify and WooCommerce emerge as top contenders, each offering unique features and advantages. This guide explores their SEO strengths and limitations, covering critical factors such as ease […]
SEO vs PPC: Where to Invest?
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SEO and PPC are two primary digital marketing strategies that can drive traffic and enhance visibility for businesses. By understanding each method’s strengths and weaknesses, you can optimise their marketing efforts. SEO focuses on improving a website’s organic search rankings, which can lead to increased visibility and credibility. Meanwhile, PPC provides immediate visibility by allowing […]
Local business owners often face numerous marketing challenges that can significantly impact their success. Understanding and addressing common marketing mistakes is crucial, as research indicates that nearly 20% of small businesses fail within their first year, with about 50% succumbing to failure within five years due to poor marketing strategies. The following sections will highlight […]
Local SEO tools are essential resources designed to enhance a business’s visibility in local search results. These tools help businesses optimise their online presence, ensuring they reach potential customers within their geographical area effectively. To implement local SEO on Google, businesses should prioritise the optimisation of their Google Business Profile, actively engage with customer reviews, […]
Website design is the art and practice of crafting visually appealing, functional, and user-friendly digital experiences. It involves creating layouts, choosing colours, defining typography, and building navigational paths that enhance a user’s interaction with a site. As technology and user expectations advance, web design continuously evolves to meet these new demands. In 2024, web design […]
Website design involves creating a structured and visually appealing online space where visitors can easily find information and interact with content. At its core, website design blends aesthetics with functionality to serve users’ needs and support business objectives. A well-designed website serves as a critical tool for businesses, helping to establish credibility, reach new customers, […]