SEO vs PPC: Where to Invest?

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Marketing

SEO and PPC are two primary digital marketing strategies that can drive traffic and enhance visibility for businesses. By understanding each method’s strengths and weaknesses, you can optimise their marketing efforts. SEO focuses on improving a website’s organic search rankings, which can lead to increased visibility and credibility. Meanwhile, PPC provides immediate visibility by allowing […]

12 Common Marketing Mistakes Local Business Owners Should Avoid

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Marketing

Local business owners often face numerous marketing challenges that can significantly impact their success. Understanding and addressing common marketing mistakes is crucial, as research indicates that nearly 20% of small businesses fail within their first year, with about 50% succumbing to failure within five years due to poor marketing strategies.  The following sections will highlight […]