102% Growth in Traffic and 247% Growth in Impression for a Local Plumbing Business in Cheshire

In early 2024, we were approached by a plumbing company based in Cheshire that was feeling stuck. They had a website, but it wasn’t doing them any favours. There was barely any traffic, no leads were coming through, and they were virtually invisible on Google.

Their online presence needed more than a quick fix. It needed a complete transformation.

Fast forward to today, their website now pulls in over 500+ organic visitors a month, with 50+ high-intent keywords ranking in the top 10 of Google. The best part? Their traffic is still growing month by month, and they’re generating consistent leads directly from search.

Note: In respect of client confidentiality, we haven’t included the business name.

The Results at a Glance

Year-over-year organic traffic rose by 102%. Long-tail terms like “emergency plumber near me, Cheshire” hit the top 3. Website conversions improved by 45%

Here’s what this SEO journey achieved:

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Organic Clicks/Month

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Growth in Clicks

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Growth in Impression

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Website Conversion

But numbers only tell part of the story. The business came back to life, phone calls, bookings, inquiries, all flowing again.

The Challenge

When we first started talking with the client, they were frustrated. And understandably so. Their digital presence was holding them back.

Here’s what we uncovered during our audit:

Poor Visibility: They weren’t showing up for important keywords, not even for “plumbers in Cheshire.”
Low Organic Traffic: Their website barely got any visits from search engines.
No Conversions: The few visitors that landed on their site weren’t converting — it wasn’t built to win trust or generate inquiries.
SEO Gaps: There was little to no on-page SEO, keyword strategy, or structured content plan.
Technical Issues: The site was slow, clunky on mobile, and full of technical SEO problems.

They weren’t just missing opportunities; they were invisible online. That’s where we stepped in.

We Planned, We Implemented & We Achieved

The Solution: A Step-by-Step Transformation

We didn’t jump in with a magic wand. Instead, we rolled up our sleeves and built a solid SEO foundation, phase by phase.

Phase 1: Quick Wins for Fast Results

We focused on rapid-impact improvements that would get early traction while laying the groundwork for long-term growth:

Keyword Research: We found out what their customers were searching for — terms like “plumbing services Cheshire” and “emergency plumber Cheshire”.
On-Page SEO: We cleaned up titles, meta descriptions, and headers and added internal links.
Content Expansion: We created service pages, FAQs, and local content that answered real customer questions.
Technical Fixes: We resolved slow load times and made the site mobile friendly.

Result: Within three months, organic traffic grew by 15%, and they jumped 10–15 positions for their core keywords.

Phase 2: Building a Long-Term Engine for Growth

Once we had some momentum, we shifted gears and focused on sustainability.

Website Optimisation: We restructured the site for better user flow and easier navigation.
Local SEO: We optimised their Google Business Profile, built local citations, and created geo-targeted content.
UX Enhancements: We simplified the user journey, redesigned forms, and improved CTAs to increase conversions.

Result: Organic traffic surged by another 30%. Keywords like “24/7 plumber Cheshire” and “best plumber in Cheshire” made it to Page 1.

Phase 3: Sustained Growth & Authority Building

With the foundations strong, it was time to scale.

Ongoing Content Strategy: We kept publishing valuable content tailored to seasonal demand and trending questions.
Backlink Strategy: We acquired relevant, high-quality backlinks to boost domain authority.
Conversion Optimisation: We A/B tested CTAs, improved the enquiry process, and introduced trust signals to increase leads.

What the Client Had to Say

“We never expected our digital presence to transform so quickly. The steady increase in traffic and revenue has been remarkable, and we now feel confident in our online visibility. The Inflowen local SEO team has been an incredible partner in helping us grow our business”

— Owner, Plumbing Company

Ready to Dominate Your Local Pluming Market?

If you want to take your local plumbing business to the next level, we’d love to do the same for you.