1150% SEO Growth for a Cleaning Service in Sandbach

In mid-2024, a professional cleaning service company in Sandbach approached us with a mission: to grow their business online. Despite offering high-quality local services, they had a basic website with very little organic traffic, no keyword rankings, and minimal visibility. Their online presence wasn’t just underperforming; it was invisible.

They felt stuck, unsure how to turn things around. That’s when our team stepped in.

Note: Because of privacy concern, We are not able to expose our client’s name and company name.

The Results

Organic Traffic: Increased from 40 to 500+ monthly visits. Impressions: Grew from 2000 to 9500. Click-Through Rate (CTR): Jumped to 5.8%. Keyword Rankings: Multiple keywords like “end of tenancy cleaning Sandbach” reached Page 1

Lead Generation: The site became a consistent source of high-quality local leads

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But numbers only tell part of the story. The business came back to life, phone calls, bookings, inquiries, all flowing again.

The Missing Piece: A Professional Website Built for Growth

Before diving into SEO, we knew that a strong foundation was missing. So, we built them a custom-designed WordPress website crafted with SEO best practices and user experience in mind. This wasn’t just about aesthetics; it was about creating a high-performing site that could convert curious visitors into loyal customers.

The new website was:

Optimised for speed and mobile responsiveness
Structured for SEO from day one
Designed with clear calls to action and lead capture in mind

Now, their site looks professional and works hard behind the scenes to drive traffic, leads, and growth.

The Challenge

The client was understandably frustrated with their digital performance when we first connected. Here’s what we uncovered:

Low Visibility: The website didn’t rank for key local search terms like “cleaning service Sandbach” or “end of tenancy cleaners Sandbach.”
Minimal Organic Traffic: Their few visitors weren’t converting into customers.
No Clear SEO Strategy: No content roadmap, keyword focus, or structured plan was in place.
Technical Issues: The site had many SEO roadblocks, from slow load times to mobile issues.

They needed more than just SEO; they needed a digital transformation.

We Planned, We Implemented & We Achieved

The Solution: A Comprehensive SEO Strategy

Our solution was implemented in three strategic phases to deliver long-term, measurable results.

Phase 1: Laying the Foundation with Local SEO & On-Page Optimisation

We began by setting up the essentials for online growth:

Local SEO Setup: Optimised their Google Business Profile and ensured accurate listings across local directories.
On-Page SEO: Integrated key local keywords into the website’s structure, headings, and content.
Speed & Mobile Optimisation: Enhanced the mobile UX and page speed for users and Google.

Result: Within 60 days, traffic grew by 400%, and the site started ranking for important local keywords.

Phase 2: Content Creation & Local Authority Building

Once the foundation was in place, we focused on building topical relevance and authority:

Content Strategy: Added service pages, blogs, and FAQs targeting buyer intent and informational keywords.
Local Authority Building: Created citations and listings on reputable local directories.
Review Generation: Helped the client gather and showcase customer testimonials to build trust.

Result: Organic impressions rose by 600%, and the site gained traction for terms like “Sandbach cleaning service.”

Phase 3: Conversion Rate Optimisation & Link Building

To take their growth further, we refined the user experience and amplified authority:

CRO Enhancements: Improved CTA placements, added trust signals (e.g., badges, testimonials), and simplified contact forms.
White-Hat Link Building: Built high-quality, relevant backlinks to boost domain authority and organic visibility.

Result: A 1150% increase in traffic (from 40 to 500+), a 375% rise in impressions (from 2000 to 9500), and a 5.8% CTR—leading to a surge in high-converting local leads.

What the Client Had to Say

We’re thrilled with the results! The increase in traffic and the steady stream of leads have been amazing. We’re now confident that our online presence is working for us. The Inflowen team’s expertise has truly transformed our business.

— Owner, Home Cleaning Service Company

Ready to grow your local cleaning service business like this?

Book a free SEO strategy session with Inflowen today. Let’s write your success story next.