386% SEO Growth for a Sheffield-Based Law Firm
- 2025-04-25
- Regional SEO
When Expertise Isn’t Enough
In April 2024, this well-established Sheffield law firm first contacted us. Their message was loud and clear:
“We know we’re excellent at what we do. But if no one can find us online, how will they ever know?”
Despite having a solid family and commercial law reputation, they were nearly invisible on Google. They weren’t ranking in the map pack, their service pages lacked focus, and their click-through rate told us everything. We had a visibility problem. And that’s a big deal in a niche as competitive as legal services.
So, we rolled our sleeves, dove into their digital landscape, and got to work.
(For confidentiality, we’re keeping their name under wraps.)
Numbers That Speak for Themselves
Just three months into the campaign, we saw a dramatic shift:
Clicks/Month
Impressions/Month
CTR Increased
Average Position
This law firm went from being overlooked to leading the local pack.
The Core Issues Holding Them Back
During our initial audit, five clear challenges surfaced:
- They had almost no presence in local search results
- Their content wasn’t aligned with high-intent legal searches
- Their Google Maps listing was under-optimised
- They had little to no backlink authority
- Technical issues on the site were quietly harming SEO performance
Their website wasn’t bad, but it wasn’t working for them.
We Planned, We Implemented & We Achieved
The Strategy That Changed Everything
We didn’t throw spaghetti at the wall. Instead, we crafted a focused, three-phase plan built entirely on ethical, long-term SEO principles.
Phase 1: Technical SEO & Tracking
We kicked things off by building a clean, crawlable, and performance-ready site structure:
- Ran a full-scale technical SEO audit
- Resolved crawl issues, optimised for speed and mobile, and added structured data
- Set up accurate tracking using Google Analytics and Search Console to monitor progress
Getting the foundations right meant we could track every step moving forward.
Phase 2: Building Local Authority
Our next move was to win visibility where it mattered most: Google’s local results:
- Fully optimised their Google Business Profile with the right keywords and categories
- Created location-specific service pages targeting Sheffield and nearby towns
- Built consistent NAP citations and cleaned up outdated listings
- Rolled out a proactive review strategy that earned them a wave of glowing 5-star reviews
This phase turned their digital footprint into a local magnet.
Phase 3: Content & Legal Authority
With the foundation laid and local presence solidified, it was time to build topical authority:
- Wrote compelling, keyword-focused pages for family law, employment disputes, and litigation
- Created blog content that answered real questions people were asking in their area
- Built high-quality, white-hat backlinks from legal directories and trusted publications
- Improved internal linking to help both users and search engines navigate the site with ease
This wasn’t content for the sake of content. It was built to rank and convert.
What the Client Said
“We always believed in the strength of our legal services, but online, it felt like we were shouting into the void.
Inflowen didn’t just ‘do some SEO.’ They became part of our team. They explained everything clearly and delivered consistently, and within weeks, we noticed real, qualified enquiries coming in.
For the first time, it feels like we’re showing up where it matters and that’s changed everything for our business.”
— Loyer, Sheffield
Ready to Transform Your Visibility?
If your business feels invisible online—even though your service is top-notch—don’t let that continue.