From 0 to Surge: How We Helped a Leeds Duct Cleaning Business Bounce Back Post-Core Update

In August 2024, we were approached by a well-known duct cleaning company based in Leeds. They weren’t just worried, they were panicking. After the March 2024 Google Core Update, their organic traffic flatlined. Completely.

No clicks. No calls. Just silence.

They’d spent years building their reputation offline, but it was like they never existed online. That’s when Inflowen stepped in.

The Results: Proof in the Data

Just a few months in, the turnaround was dramatic. From zero clicks to 157 in a single day. 1,935 impressions on 28 December 2024 alone.

Search Console snapshot (as of now):

Total Clicks

Total Impressions

0 %

Click-Through Rate

Average Position

But numbers only tell part of the story. The business came back to life, phone calls, bookings, inquiries, all flowing again.

The Situation: From Page One to Nowhere

By the time the client reached out, their site had been practically erased from Google’s search results. And this wasn’t a new business — it was a respected company with decades of experience, but its digital footprint had disappeared.

Here’s what we found during our initial audit:

The March 2024 Core Update had obliterated their visibility
40+ technical SEO issues, from crawlability errors to broken redirects
Missing metadata, duplicate content, and no structured linking
Service pages were outdated, thin, and barely reflected their real offerings
The site was slow, poorly structured, and not mobile-friendly
Zero traffic. Zero keyword rankings. A flatline in the Search Console

It wasn’t just a drop. It was a total collapse.

We Planned, We Implemented & We Achieved

The Game Plan: 4-Phase SEO Revival

We knew this project wasn’t just about traffic but about rebuilding trust with both Google and customers. So, we created a custom, 4-phase recovery strategy focused on rebuilding from the ground up.

Phase 1: Technical Fixes & SEO Foundation

We started by clearing the rubble and rebuilding a solid technical base:

Cleaned up 40+ major SEO errors across the site
Rebuilt URL structures and applied proper canonicalisation
Added schema markup to guide search engines
Fixed broken links, orphaned pages, and poor site architecture
Implemented redirects and proper crawl paths

Phase 2: Content Overhaul & Local Keyword Strategy

Once the structure was ready, we gave the content the transformation it deserved:

Developed a local-first keyword strategy (e.g., “duct cleaning Leeds,” “office ventilation cleaning”)
Rewrote every service page to be SEO-optimized and conversion-focused
Added new location-based landing pages to attract nearby clients
Created FAQ sections, internal linking flows, and trust-building on-page elements

Phase 3: Google Business Profile Optimisation

Local SEO was critical, so we tackled their GBP profile head-on:

Optimised categories, descriptions, and NAP data
Uploaded geo-tagged images and citations
Improved profile completeness and visibility in map packs

Phase 4: Performance Monitoring & Strategic Scaling

This wasn’t a ‘set it and forget it’ job, we closely monitored every step:

Tracked clicks, impressions, and keyword rankings weekly
Updated content based on real-time performance data
Launched a content plan to support blogs and seasonal services

Client Testimonial

“After the March update, we thought it was over for our online presence. Inflowen didn’t just recover our rankings, they rebuilt our entire digital foundation. Our phone is ringing again, and we’re booked out for weeks!”

— Owner, Duct Cleaning Company

Ready to Rebuild After a Core Update Hit?

If your website has taken a hit and you’re not sure what’s broken, or how to fix it, you’re not alone. But you’re also not stuck.